The V&A Waterfront's 2019 / 2020 and 2020 / 2021 festive decorations were created in partnership with Platform Creative, as well as 100 Beautiful Things and 100 Beautiful Experiences.
The V&A Waterfront encourages discovery by championing art and design and driving positive social and economic change.
ABOUT V&A WATERFRONT
The V&A Waterfront is an iconic mixed-use destination located in the oldest working harbour in the Southern Hemisphere. With Table Mountain as its backdrop, the 123-hectare neighbourhood sits within the beautiful city of Cape Town, welcoming millions of people from all over the continent and the rest of the world. The V&A is a symbol of heritage and diversity, where people from all walks of life can play, live, shop, dine and work while immersed in the vibrant spirit and authentic local culture that exists in this bustling ecosystem. It sees its role on the continent to be a platform that facilitates and champions art and design, to support entrepreneurship and innovation, lead the charge on sustainability, and drive positive social and economic change. By prioritising people and the planet, the V&A is an example of how working with communities, respecting the environment and operating with passion and integrity is a better, more productive and kinder way of doing business.
ABOUT PLATFORM CREATIVE AGENCY
Platform is a pioneering creative agency providing comprehensive strategies, insights and platforms for South African and African businesses in the local and global landscape. It is led by brand and retail strategist Laurence Brick and African design authority Cathy O’Clery, who together create innovative concepts for a diverse range of clients – from property developers and event organisers to museums and lifestyle enterprises. They develop meaningful cultural experiences, conceptualise exhibitions that hold memorable impact, create exciting product and retail opportunities, design unique purpose-led interior environments, and guide brands in launching or enhancing their offering. Having curated some of South Africa’s most ground-breaking visual campaigns and retail concepts, Platform is highly regarded as an agency that promotes local creativity and drives businesses to support the growth of this thriving industry.