OUR THEMES 

South African creativity is boundless, and comes in many forms. It finds its way into everything from functional or decorative products to social change, sustainable impact and visual communication. Because of such creative diversity, we have divided the projects, products, ideas and experiences that make up 100 Beautiful Things into five themes: Designing with Compassion, Sustainable Design, Future Thinking, South African Essence and Simply Beautiful. Join us in celebrating them all.

DESIGNING WITH COMPASSION 

Things that stem from empathy, compassion and the determination to make a difference in people’s lives, ensuring the end user is always top priority.

SUSTAINABLE DESIGN 

Things that consider our planet and natural environment, support crafters and makers, and build a healthy circular economy for everyone involved.

FUTURE THINKING

Things pertaining to ground-breaking concepts, boundary-pushing thought leadership and tech innovation that is moving South African society into the future.

SOUTH AFRICAN ESSENCE 

Things that could exist nowhere else, linked to South Africa’s geography, topography, hospitality, history, cultural diversity and unique sense of humour.

SIMPLY BEAUTIFUL 

Things that take your breath away by being visually attractive and aesthetically sublime, inspiring joy and eliciting pleasure through the way they look and feel.