100 Beautiful Experiences

We have an entire top-storey avenue in Victoria Wharf dedicated to the world’s most luxurious clothing and accessories brands. Whether shopping for real, or lusting after perfectly displayed items through store windows, you’ll be hit by inspiration and aspiration. We love that South African labels hold their own here too. We have highlighted only some of the multitude of luxury stores that have made the V&A Waterfront their home, so tag others that you love, and show us the pics of what you got!

The newly opened MAXHOSA Africa shop is layered in the signature colour-imbued knits designed by Laduma Ngxokolo. You’ll find cardigans, skirts and masks patterned with his modern take on heritage African shapes. Even the carpet and wallpaper are typical MAXHOSA.

At one end of the passage is the Louis Vuitton boutique, which always grabs the attention for the unique styling of its window displays. Right now, a shoal of shimmering metallic fish mesmerises you into believing you’re looking at an under-water scene.

Visit Paul Smith’s gallery-like store for the designer’s vibrant rainbow-like prints, and Apsley 2 if you’re in the market for a pair of red-soled Louboutins or a Celine bag.

Another local designer, Kat van Duinen, has her eponymous store here too, selling luxury leather handbags. The cross-body mini totes in ostrich or python are a feast for those who revere exotic skins, and the crocodile-skin clutches are irresistible to the touch.

Illustration by Phathu Nembilwi @phathudesigns_illustrations

Photos by Arehone Malovhele @by.areh

After the success of 100 Beautiful Things, where we celebrated creativity, compassion, ingenuity and resilience, through projects, products, ideas and experiences from around the country, we’re bringing this idea of celebration closer to home. Through 100 Beautiful Experiences, we’ll be looking at incredible moments and delights that are available right on our doorstep. Photographed and illustrated by a group of young South African talents, many of our experiences are unique to our hood and can be found nowhere else on the planet!

Every visit to the V&A Waterfront is an opportunity to discover a different part of the city, learn about our heritage, source the best products, dine on the most exquisite fare and connect with friends and family in a safe and happy environment. While we’re only sharing 100 Beautiful Experiences with you, we know you’ll find many more each time you visit, and look forward to hearing of your experiences too.