Photographer | Kempton Park
Theme: 16 Days, 16 Voices
John Baloyi, 27, is an analog photographer whose portraiture of young black South Africans is an intentional effort to portray them as works of art. Baloyi made the conscious decision to begin creating fine art photography after struggling to express himself in the commercial space. “I truly believe that I have the ability to communicate visually. Even though a lot of my work is ‘abstract’ or ‘avant-garde’ — it still feels familiar to my audience because of the authentic nature of how it’s made and presented,” Baloyi says of his creative process.
While his journey into fine art photography is only three years in, Baloyi has worked with a range of brands including PUMA, Afropunk and Bisquit. In January, Baloyi’s work was showcased as part of the Abantu exhibition at the Dyman Gallery in Stellenbosch.
100 Beautiful Things is presented by the V&A Waterfront in celebration of South Africa’s creativity, compassion, ingenuity and resilience. Every week we will be showcasing five amazingly beautiful creative things that make us proud. It is curated in partnership with Platform Creative.